It’s showtime! A new dimension of family fun hits Broadway at the Beach with a first-of-its-kind attraction—The Simpsons in 4D. This all-new experience features Springfield’s Aztec Theater and Kwik-E-Mart. Guests will rub elbows with the town’s popular residents including America’s favorite family, The Simpsons. This ticketed attraction includes a fully themed lobby and theater experience. Guests join Homer, Marge, Bart, Lisa, and the youngest Simpsons, Maggie in a new 4D Experience® adventure. Next visit the immersive, fully themed iconic convenience store, which sells a wide array of products including Buzz Cola, Heat-Lamp Hot Dogs, and Lard Lad Donuts. Guests can quench their thirst by choosing from a tasty selection of show-inspired Squishee flavors. In addition to these Springfield staples, the Kwik-E-Mart offers a variety of food and beverage options, as well as unique The Simpsons merchandise..